Katie Kollhoff

Katie Kollhoff is Innovation Programs Director at The Water Council, a Milwaukee based organization that supports water technology innovation, entrepreneurship, and industry collaboration. The Water Council works with startups, established companies, utilities, researchers, and public partners to help new water solutions move from concept to market. Its programming includes support for companies at multiple stages, from early startup development to commercialization and customer adoption, with a focus on practical problems in water quality, infrastructure, resource management, and industrial water use.

On The Grove podcast episode “How Water Startups Succeed,” Katie discussed how The Water Council has built a strong water technology ecosystem in the Midwest and how its programs help founders refine their business models, connect with partners, and find the right path to pilot projects and market entry. She also shared insight into what makes water innovation different from other climate and clean technology sectors, including long sales cycles, the importance of trusted customer relationships, and the need for solutions that meet real operational needs. Her conversation offered a clear look at how ecosystem building can turn regional expertise into meaningful support for water startups.